Rumours are swirling around the future of Lara Worthington’s beauty label The Base.
But representatives for Worthington insist the label isn’t closing down, but rather preparing for a relaunch.
Confidential inquired about the future of the brand following months of promotions in which products were being flogged on The Base website for $20, even offering a buy-one-get-one-free deal on all stock in May.
Last year Worthington hired Patrick Devlin — the former buying director of Gwyneth Paltrow’s Goop brand — to take The Base and her personal brand to the next level.
Devlin attempted to quash suggestions the fake tan brand was being shut down when contacted by The Daily Telegraph or comment.
“Yes, we are working on a relaunch,” he said. “The site isn’t closed, it’s just down temporarily. We are working to have it back up and running ASAP.”
Industry insiders have noticed a distinct lack of promotion from Worthington about the brand in recent months.
The mother of two has so far made no mention of the brand’s website shut down, or confirmed whether she is winding up the tanning range she launched in 2014.
On June 27, The Bases’s Instagram site posted an alert which read “Last day: All products $20.” Some followers were confused by the post, asking when certain products would be back in stock.
“My focus has been to offer the modern woman the best line of products to achieve a healthy, safe glow; a look of vitality and wellbeing, one that enhances their inner beauty,” Worthington said at the time.
The model has also parted ways with her long-time manager Annie Kelly.
Kelly represents Australia’s top models including Bridget Malcolm, Jesinta Franklin and Shanina Shaik.
Little is known about the details surrounding the pair ending their working relationship. It is understood there is no bad blood between the Sydney-based talent manger and Worthington.
Source: The Daily Telegraph
Date: 11th July 2018
No comments:
Post a Comment