BIGGER, BOLDER: LARA 2.0

She rose to fame at 17, was engaged to one of Australia’s most famous sportsmen at 19, broken-hearted at 22 and has had more photo scandals than any 25-year-old deserves.

It hasn’t always been easy being Lara Bingle.

Now with a quarter century under her belt the sunny, goofy (ridiculously pretty) all-Australian blonde has big plans for re-invention and business success. “I've had my share of ups and downs" she says "I’ve learned a lot in the last 12 months and I finally feel ready to get on with it and work hard.”

Phase one is a determination to reinvigorate her modelling career "Sports Illustrated has always been my dream" she says "People forget that I've been a model since I was 15, I lived in Milan - modelling is my passion." So, it appears, is fashion. Bingle has an eponymous apparel range on the horizon for next year. “I'm trying to create a personal brand. I really admire Elle Macpherson. I look at all she's achieved and I've set that as a goal - if I'm lucky I just might get there.”

Lara has shown an honest vulnerability in the premiere season of her reality show (Being Lara Bingle) letting the cameras into her day-to-day life but were there any areas of her life that were off-bounds ? “It was a big decision to do the show. I'd been asked before but this year it felt right. There were a couple of things that I decided I needed to keep sacred (for me) like my boyfriend. If I've learned anything it's the importance of having a safe private space." Would she consider a second series? "It’s been a good experience – so sure I would".

Eternally positive, Bingle is determined to use her second chance wisely. "I realise now just how fortunate I am. I'm wiser. You know I have a great life, I'm really appreciative and I'm going to make the most of it".

Video Interview

Source: Sydney Morning Herald
Published Date: 30th July 2012

LARA LOVES WINTER

Describe yourself in three words?
Spontaneous, loving and happy.

What can't you travel without?
I am obsessed with capturing everything! I was recently given the amazing Canon G1X Powershot Camera, which is my new traveling companion.

What are the top 5 winter beauty staples?
Dove tinted moisturizer in Honey, NARS bronzer in Laguna, organic cold-pressed coconut oil, La Mer lip conditioner and Bumble & Bumble Surf Spray

What are your 4 must-have items that you'd pack for a winter holiday in New Zealand?
Mons Royal thermals, Smith goggles, Kiehl's moisturizer and leather gloves.

What has been your favourite winter fashion item this season?
My ELLERY Wool Alpaca jacket has been keeping me warm all winter - it's beautiful grey, black and white tones mean I can wear it with pretty much anything.

Are you still a Kiwi Sceptic, or has New Zealand won you over?
You're going to have to check out my experience at kiwisceptics.com to see what impression NZ left with me!

Tune into www.kiwisceptics.com to watch why New Zealand made a lasting impression on Lara Bingle.

Source: Cosmopolitan Australia
Published Date: 25th July 2012

LARA BINGLE PROMOTES NEW ZEALAND

She rose to fame in Tourism Australia's controversial Where the bloody hell are you? ads, but now Lara Bingle has turned her back on her homeland and is promoting New Zealand instead.



The model and reality TV star appears in the latest instalment of Air New Zealand's Kiwi Sceptics campaign, which is designed to change perceptions of The Land of the Long White Cloud in Australian who have never been there before.

While Bingle said it was a bit "weird'' to be promoting another country, she said her attitude was "the more the merrier''.

"It's close to Australia so it's not like promoting India,'' she said.

"It's somewhere that represents me - I'm kind of that tomboy girl and I went heli-boarding and stayed in an igloo.''

Bingle said the experience was "completely different'' to the one she had filming of the Where the bloody hell are you? campaign in Queensland's Whitsundays.

"I love going to the snow and snowboarding, skateboarding and wakeboarding,'' she said.

"It's nice to represent other parts of the world.

"The association is so nice for me instead of just fashion and beauty - it's something different and I love travelling.

"I got to travel with Tourism Australia and now I'm travelling with Air New Zealand.''

But Bingle said she wouldn't forget where she started.

"Tourism Australia helped me get to where I am today obviously... and it's definitely going to stick with me for the rest of my life,'' she said.

"When I went to New Zealand that's where the people there knew me from.

"I just never really thought much of New Zealand until I went. Now I'm planning another trip there.''

Bingle was paired with Kiwi guide Hayley Holt - also a former WAG and reality show star - as she explored Queenstown and surrounds.

As well as heli-boarding near Wanakasleeping in a snow cave halfway up a mountain at The Remarkables she appears snowboarding at Coronet Peak.

The six-minute video is narrated by Flight of the Conchords star Rhys Darby.

The trip, which can be seen at www.kiwisceptics.com, will feature in next week's episode of the Network Ten series of Being Lara Bingle.

A Tourism Australia spokesman said as a rule it doesn't comment on other country's tourism campaigns, preferring to focus instead on its own.

"The latest phase of our There's nothing like Australia campaign allows Australia to speak for itself and the approach is proving a huge global success, with the new ad being viewed 20 million times already since being launched just over six weeks ago,'' he said.

"New Zealand remains Australias largest international visitor arrival market, and with almost 1.2 million Kiwis visiting our shores last year, we think we're doing a pretty good job of getting Australia's message out to the world, including across the ditch.''

Source: Herald Sun
Published Date: 24th July 2012

LARA: GQ MAGAZINE



We’ve all got a better idea of what it’s like being Lara Bingle, since her reality show began. Now our exclusive photos can reveal the naked truth of Lara Bingle.

The cameramen jostle for position. The sound guy adjusts his mic. There’s hair and makeup and a producer handing out release-waivers like coupons. But it’s all just another day at the office for Lara Bingle, the girl we first met as a beaming 17-year-old, asking us all where the bloody hell we were. Since then, hers has been a life measured out in tabloid ink, footage and photographs. Some good, some bad, some downright ugly. And now she’s back with Network Ten’s Being Lara Bingle.

But whether it’s the Kardashians, the Osbournes or any other celeb du jour, surely we’ve been here before. Same circus, different clowns. Right? Well, not exactly. Khloe or Kim she is not. As Bingle, now 25, assumes the makeup chair and sips on a skim latte, she’s all smiles and small talk and — considering the first interview of the day dragged her into a miserable winter morning at 4.30am — remarkably bubbly.

So what’s it really like being a reality TV star? A life of glamorous photo shoots and champagne soirees? Or one big pain in the arse? We got the girl from the Sutherland Shire to spill the beans on what life as a celebrity has taught her.

Don’t expect a day off.
“It’s intense. They’re filming 10 hours a day, seven days a week and we only get a 22-minute show. I was trying to find my feet at the beginning but I’m pretty comfortable with it now.”

Embrace the paparazzi.
“The paparazzi have a job just as much as I do and I’ve learnt to go with it — it’s the nature of the beast, it comes with the territory. I tried to fight it for a very long time and it just got me nowhere.”

Read the full article in GQ's August.September 2012 issue, on sale Monday 23rd July.

LARA STRIPS OFF FOR GQ MAGAZINE

Lara Bingle has peeled the gear off again - this time for GQ Australia.

The magazine goes on sale next Monday and has a shout-out to Bingle's fashion designer boyfriend Gareth Moody, who she calls her "escape".

"During the week, the paparazzi are full on, but most Sundays I can pretty much run free and the paps don't follow me too much at night," she tells the mag.

"Need to keep some things sacred and off limits. Gareth is that escape in my life. He takes me away from the craziness. If I didn't have that, I'd go insane."

As for her show, which is on somewhat of a ratings decline, the model says she signed up for the reality treatment so the Australian public could get a look at the "real" Lara.

"I'm portrayed in a certain light in Australia and there's a lot of frustration that comes with that for me," she said.

"The biggest incentive for doing this show was to make people realise who I really am."

Source: News.com.au
Published Date: 16th July 2012

LARA AND BEST FRIEND HERMIONE GO SKYDIVING FOR THE FIRST TIME

Lara Bingle was all smiles today when she took what appeared to be her first skydiving adventure.

Bingle and her Being Lara Bingle TV reality co-star and best friend Hermione Underwood kept their Twitter fans entertained as they posted a series of shots from their outing.

The 25-year-old, whose travels have taken her to Hollwood and India for the TV show, looked frightened when she tweeted: "OMG I am just about to jump out of a plane."

Then: "We did it!"

Underwood chipped in with: "You have to do it! Love it."

Source: Sydney Confidential
Published Date: 9th July 2012

AUDIENCES WARM TO LARA'S CANDID MUM

Being Lara Bingle and the show's star, Lara Bingle, has polarised viewers, but her mother Sharon has been warmly received.

A candid Mrs Bingle said what viewers saw on the show was exactly what she was in real life.

"I have nothing to hide," she said.

"What you see is what you get with me. I'm not trying to be someone else.

"I'm certainly no actress, I'm just trying to do what's best."

Mrs Bingle said she was always 100 per cent honest with her daughter, even if it wasn't what Lara wanted to hear.

She said she admired the way Lara handled the microscopic attention on her life, through the good and bad times.

In particular, she said when Lara broke up with her former fiance, Michael Clarke, she dealt with the attention very well considering the circumstances.

"I think she held her head very high," she said.

"I will never forget the break-up between Michael and her. It was absolutely surreal what was going on.

"I couldn't believe the attention she was getting."

Mrs Bingle said like everyone, her daughter hurt at times.

"She's a very resilient girl, but she's also human.

"She hurts like everyone else."

Mrs Bingle works in a homewares shop in a southern Sydney suburb.

Source: Herald Sun
Published Date: 1st July 2012