LARA SET TO RELEASE SIGNATURE BRONZING AND TANNING COLLECTION

Lara Bingle seems to be everywhere you turn on social media but now she will be on every newsstand in Australia as well.

From humble beginnings on that ‘Where the bloody hell are you?’ advertisement to that reality program to the cover of ELLE magazine.

Not only that but she is also taking on Jennifer Hawkins and Elle Macpherson.

Confidential can also reveal the controversial socialite, girlfriend of actor Sam Worthington and sometime model is launching her own bronzing and tanning collection, The Base by Lara Bingle.

“The Base is your foundation to transform your look and enable you to enhance your inner beauty,” said Bingle.

It’s a business concept originally proposed by former manager George Moskos, the man behind creating Miranda Kerr’s Kora Organics range.

The Base by Lara Bingle will launch online in November and is a similar concept to JBronze by Jennifer Hawkins.

“Owned and created by Bingle, the inspiration for the The Base was to create a collection of the ultimate bronzing and tanning products to
achieve a healthy, safe looking ‘glow’ — a look of wellbeing,” a press release read.

The product is to be priced between $19 and $39.

Source: The Daily Telegraph - Sydney Confidential
Published Date: 21st July 2014

LARA: COTTON ON 'THE ONE' LAUNCH

Wearing: Christopher Esber

Source: Zimbio
Event Date: 8th July 2014

LARA SHOWS SHES THE TREND QUEEN AS THE BOB CUT IS TAKING OFF ACROSS THE NATION

It's called “The Bingle” and it’s being echoed in hairdressing salons around the country.

Weeks after Lara Bingle debuted her new short blonde bob, hairdressers has been inundated with their clients wanting to emulate the model’s locks.

This was evident at yesterday’s Cotton On, ‘The One’ T-shirt launch — which Bingle is the face of — with a number of guests seen sporting similar styles.

Even her co workers have jumped on the “blob” — blonde bob — bandwagon with sources telling Confidential at least three Cotton On staffers have had the chop since seeing Bingle flaunt it at last week’s Rolex event.

“I wanted a fresh, modern look. It’s low maintenance and it feels like a nice change,” Bingle told Confidential.

“I’ve had so many positive changes in my life, new hair is just a minor one.

I’m pretty overwhelmed at the attention my hair has been getting, I’m flattered.”

Not since ‘the Pip’, which was an ode to Pip Edwards’ ombré hair colour, has an Australian celebrity inspired such follicle revolution.

And Bingle’s hairdresser Jaye Edwards can attest.

“The bob is going wild,” Edwards told Confidential.

“They are bringing in a photo of Lara form th Rolex event and saying, “can I have this.””

“It doesn't suit everybody. I think that if you have a round face it is better to keep it longer, but as long as your face isn’t really round then it suits almost everyone.”

And a hot tip from Edwards if you’re considering replicating the bob.

“To make it not look too mumsy always have it textured through the ends and always at least an inch from the shoulder and that will stop it from kicking out as you grow it out.”

Source: The Daily Telegraph - Sydney Confidential
Published Date: 9th July 2014

LARA AND SAM'S SYDNEY GYM DATE

It seems a couple that exercises together, stays together — well that’s the case for Lara Bingle and her boyfriend, Hollywood star Sam Worthington.

The duo, who have just holidayed together in Europe, reunited in sunny Sydney, enjoying a day out yesterday visiting the gym at Bondi’s Icebergs.

As they waited for their car to arrive, the pair took in the view over Bondi Beach on a perfect winter’s day.

Bingle, 27, jetted into Sydney last week and turned heads at an event for Rolex at Quay restaurant on Thursday evening.

Worthington, 37, was in Adelaide for a dinner with casemates for his new miniseries, Foxtel’s Deadline Gallipolli.

Before rendezvousing in Sydney, the loved-up couple spent some quality time in Italy’s Capri, and before that enjoyed some time in Paris and Venice.

Bingle’s mother Sharon also met up with the pair in Europe.

Source: The Daily Telegraph - Sydney Confidential
Published Date: 7th July 2014

WHY EVERYONE WANTS THE BINGLE BOB

She’s always been a trendsetter, but the Bingle Bob is going berserk.

Lara Bingle chopped off her famous blonde locks a little over a month ago, debuting the finished product to her some 360,000 followers on Instagram.

Unsurprisingly, the super short ‘do has had a profound effect on Aussie women wanting to replicate the look and chop off their own tresses.

Celebrity hairstylist Travis Balcke of Valonz salon, who is responsible for chopping Bingle’s mane back in May, says the ‘Lara look’ is so popular simply because she wears it with so much confidence.

“I talked to Lara about cutting her hair short for an upcoming magazine cover,” Balcke tells news.com.au.

“We talked about the length we would like to go together. She’s had her hair short in the past but not as short as we took it. I talked to her about how this look would make her face stronger and open up her face and neck area, making her look youthful, strong and modern.”

Balcke has worked with the likes of Lady Gaga, Julianne Moore, Gwyneth Paltrow and Cate Blanchett but says Bingle is “one of the most beautiful women I work with. Her beauty comes from within and she has a great sense of who she is and that’s what’s attractive.

“Her style is always changing and exploring. It’s exciting to watch.”

Style commentator for news.com.au Melissa Hoyer says it’s the best bob she has seen in a while and the temptation to go short is “definitely there”.

“Lara may be (cough cough) quite a few years younger than me, but I am so tempted to go the chop too,” said the long hair aficionado.

“It just looks so fresh, easy and incredibly sexy. But will it suit everyone and would it be hard to maintain? They’re always my two big questions.”

Fans have been madly liking the candid snap the 26-year-old model posted Wednesday night from an event in Sydney, with many commenting that they’re planning to brave the chop, just like Lara.

Studio 10 co-host Sarah Harris re-posted the photo, captioning it: “I want @mslarabingle’s hair.”

Bingle might not be the first celebrity to don the stylish bob, but there’s something about this Aussie bird that makes women want to run out and buy the latest product she puts her name to.

Source: News.com.au
Published Date: 3rd July 2014

LARA ATTENDS ROLEX BASELWORLD LAUNCH IN SYDNEY

A tanned-up Lara Bingle has graced the Rolex event in Sydney last night wearing a stunning strapless navy blue callot pants jumpsuit.

To the dismay of lady-fans, Bingle was spotted without her hunky Hollywood star boyfriend Sam Worthington.

Other celebrities were also at the exclusive preview of the all-new Rolex Baselworld 2014 collection in Sydney last night, including Sandra Sully, Emma Lung and Gracie Otto.

Bingle jetted into Australia after travelling through Europe with Worthington.

And it’s not the last time we will catch a glimpse of Bingle.

Bingle is expected to make an appearance at a Cotton On store for the VIP launch of the brand’s new The One range, of which she is the face.

In the same month she sold her Darling Point apartment, the 27-year-old has spent the last month vacationing in Italy, relaxing on the Island of Capri with Worthington and her friend Vicki Lee and also visiting Rome.

There’s no word whether Bingle’s Avatar star partner will join her on the brief visit, but at least the globetrotter will have a chance to visit her mum and do a load of laundry.

Source: The Daily Telegraph - Sydney Confidential
Published Date: 3rd July 2014